Attribution Management and Bidding in a Multi-Device World

  • Thu, March 8, 2018
  • Views 57

About the Webinar

Customers are no longer on just one channel. A user might choose to read about your products on your website, download your app to compare the products and then make a purchase using your mobile website - sounds like a familiar challenge?

As more and more customers go cross-channel, the traditional methods of attribution - first-click, last-click are not accurate anymore. You must build a multi-channel attribution system that spans across a customer's journey. 

Join Brad Geddes, author of "Advanced Google AdWords", and co-founder of AdAlysis, as he talks about the steps involved in implementing an effective attribution management strategy for your company.

In this webinar you'll learn about:

  • The merits of attribution management
  • The various attribution models and how to use each of them
  • How to pick an attribution management model for bidding
  • How to import attribution information from Google Analytics to AdWords
  • How to automate your bidding based upon attribution

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Date: March 8, 2018 | Time: 9:30 pm IST

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Profile

Brad Geddes is the author of "Advanced Google AdWords", and founder of Certified Knowledge, an online source where the Paid Search community comes together for PPC training, tools, and advice. Brad makes it his mission to share his expertise in Paid Search with online marketers so they can build successful online campaigns that generate business. He frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, has spoken at more than 35 conferences, and has led more than 60 AdWords seminars.

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